{"exhaustive":{"nbHits":true,"typo":true},"exhaustiveNbHits":true,"exhaustiveTypo":true,"hits":[{"_highlightResult":{"author":{"fullyHighlighted":true,"matchLevel":"full","matchedWords":["yotpo"],"value":"<em>yotpo</em>"},"story_text":{"matchLevel":"none","matchedWords":[],"value":""},"title":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Feedback for <em>Yotpo</em> first product- Thanks"},"url":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"http://<em>yotpo</em>.com"}},"_tags":["story","author_yotpo","story_3153462"],"author":"yotpo","children":[3153556],"created_at":"2011-10-25T09:43:28Z","created_at_i":1319535808,"num_comments":1,"objectID":"3153462","points":3,"story_id":3153462,"story_text":"","title":"Feedback for Yotpo first product- Thanks","updated_at":"2023-09-06T20:32:39Z","url":"http://yotpo.com"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"kirtijthorat"},"story_text":{"matchLevel":"none","matchedWords":[],"value":""},"title":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"<em>Yotpo</em> Secures A $10.7M Series A Funding Round led by Blumberg Capital"},"url":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"http://techcrunch.com/2014/01/08/<em>yotpo</em>-secures-a-10-7m-series-a-funding-round-led-by-blumberg-capital/"}},"_tags":["story","author_kirtijthorat","story_7024256"],"author":"kirtijthorat","created_at":"2014-01-08T15:59:49Z","created_at_i":1389196789,"num_comments":0,"objectID":"7024256","points":1,"story_id":7024256,"story_text":"","title":"Yotpo Secures A $10.7M Series A Funding Round led by Blumberg Capital","updated_at":"2023-09-06T21:52:08Z","url":"http://techcrunch.com/2014/01/08/yotpo-secures-a-10-7m-series-a-funding-round-led-by-blumberg-capital/"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"arihant"},"story_text":{"matchLevel":"none","matchedWords":[],"value":""},"title":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Looking back on the acquisition of our first 1,000 customers (<em>Yotpo</em>)"},"url":{"matchLevel":"none","matchedWords":[],"value":"http://thenextweb.com/entrepreneur/2012/08/06/startup-stories-looking-back-on-the-acquisition-of-our-first-1000-customers/"}},"_tags":["story","author_arihant","story_4427241"],"author":"arihant","created_at":"2012-08-24T12:23:11Z","created_at_i":1345810991,"num_comments":0,"objectID":"4427241","points":1,"story_id":4427241,"story_text":"","title":"Looking back on the acquisition of our first 1,000 customers (Yotpo)","updated_at":"2024-09-19T18:46:43Z","url":"http://thenextweb.com/entrepreneur/2012/08/06/startup-stories-looking-back-on-the-acquisition-of-our-first-1000-customers/"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"bradmccarty"},"story_text":{"matchLevel":"none","matchedWords":[],"value":""},"title":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"What <em>Yotpo</em> learned from its hiring process mistakes"},"url":{"matchLevel":"none","matchedWords":[],"value":"http://thenextweb.com/entrepreneur/2011/04/19/how-to-gather-your-first-rd-ninjas/"}},"_tags":["story","author_bradmccarty","story_2463060"],"author":"bradmccarty","created_at":"2011-04-19T16:18:30Z","created_at_i":1303229910,"num_comments":0,"objectID":"2463060","points":1,"story_id":2463060,"story_text":"","title":"What Yotpo learned from its hiring process mistakes","updated_at":"2024-09-19T17:42:15Z","url":"http://thenextweb.com/entrepreneur/2011/04/19/how-to-gather-your-first-rd-ninjas/"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"sneha1995"},"story_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Which Shopify apps or integrations have you found most valuable for your business?<p>These are some popular choices among Shopify merchants, here are some Shopify apps and integrations that are often touted as valuable:<p>Oberlo: A dropshipping app that enables merchants to easily import and fulfill products from various suppliers.<p>Klaviyo: A powerful email marketing and automation platform that helps merchants drive sales, recover abandoned carts, and build customer loyalty.<p>Bold Subscriptions: A subscription management app that allows merchants to offer recurring billing and subscription services to customers.<p><em>Yotpo</em>: A user-generated content and reviews platform that helps merchants collect and showcase customer reviews, photos, and ratings.<p>Privy: A conversion optimization tool that offers pop-ups, banners, and other tools to capture leads, reduce cart abandonment, and increase sales.<p>ReCharge: A subscription billing and recurring orders app that facilitates subscription-based business models and automates recurring billing for products.<p>SEO Manager: An app that provides SEO optimization tools to improve search engine rankings and drive organic traffic to a Shopify store.<p>Refersion: An affiliate marketing app that allows merchants to create and manage affiliate programs to drive customer referrals and increase sales.<p>ShipStation: A shipping and order fulfillment app that helps streamline shipping processes by integrating with major carriers and providing automated shipping labels and tracking.<p>Smile: A loyalty rewards program app that enables merchants to create and manage customer loyalty programs, offering rewards for purchases, referrals, and other interactions."},"title":{"matchLevel":"none","matchedWords":[],"value":"Which Shopify apps or integrations have you found valuable for your business?"}},"_tags":["story","author_sneha1995","story_37349062","ask_hn"],"author":"sneha1995","created_at":"2023-09-01T10:46:38Z","created_at_i":1693565198,"num_comments":0,"objectID":"37349062","points":3,"story_id":37349062,"story_text":"Which Shopify apps or integrations have you found most valuable for your business?<p>These are some popular choices among Shopify merchants, here are some Shopify apps and integrations that are often touted as valuable:<p>Oberlo: A dropshipping app that enables merchants to easily import and fulfill products from various suppliers.<p>Klaviyo: A powerful email marketing and automation platform that helps merchants drive sales, recover abandoned carts, and build customer loyalty.<p>Bold Subscriptions: A subscription management app that allows merchants to offer recurring billing and subscription services to customers.<p>Yotpo: A user-generated content and reviews platform that helps merchants collect and showcase customer reviews, photos, and ratings.<p>Privy: A conversion optimization tool that offers pop-ups, banners, and other tools to capture leads, reduce cart abandonment, and increase sales.<p>ReCharge: A subscription billing and recurring orders app that facilitates subscription-based business models and automates recurring billing for products.<p>SEO Manager: An app that provides SEO optimization tools to improve search engine rankings and drive organic traffic to a Shopify store.<p>Refersion: An affiliate marketing app that allows merchants to create and manage affiliate programs to drive customer referrals and increase sales.<p>ShipStation: A shipping and order fulfillment app that helps streamline shipping processes by integrating with major carriers and providing automated shipping labels and tracking.<p>Smile: A loyalty rewards program app that enables merchants to create and manage customer loyalty programs, offering rewards for purchases, referrals, and other interactions.","title":"Which Shopify apps or integrations have you found valuable for your business?","updated_at":"2024-09-20T15:01:46Z"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"wujosephjw"},"story_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Three months ago I posted a batch AI image tool here. I pivoted after noticing something odd with ecommerce clients.<p>AI agents were visiting their sites but not citing them.<p>The reason is structural. LLMs parse raw HTML and often skip JavaScript-rendered content. Reviews inside <em>Yotpo</em> or Judge.me widgets? Invisible. Product data buried in React? Frequently misread or skipped.<p>So you can rank well on Google and still barely exist in AI answers.<p>A few numbers that changed my view:<p>80% of URLs cited by ChatGPT do not rank in Google\u2019s top 100 (Ahrefs)<p>ChatGPT referral traffic converts at 15.9% vs 1.76% for Google organic<p>AI referral traffic to US retail grew 4,700% YoY (Adobe, mid-2025)<p>We started building Mersel AI to address this. It adds a machine-readable layer on top of existing sites using structured data and server-side HTML. No visual changes. No redesign. We also write GEO-optimized content.<p>Early stage, a handful of paying brands, seeing 2 to 5x increases in AI citations in the first few weeks.<p>Curious if others here are seeing AI traffic behave differently from organic."},"title":{"matchLevel":"none","matchedWords":[],"value":"Show HN: Mersel AI \u2013 we make websites readable by ChatGPT/Perplexity (GEO)"},"url":{"matchLevel":"none","matchedWords":[],"value":"https://www.mersel.ai"}},"_tags":["story","author_wujosephjw","story_47057367","show_hn"],"author":"wujosephjw","children":[47057639],"created_at":"2026-02-18T05:00:53Z","created_at_i":1771390853,"num_comments":0,"objectID":"47057367","points":1,"story_id":47057367,"story_text":"Three months ago I posted a batch AI image tool here. I pivoted after noticing something odd with ecommerce clients.<p>AI agents were visiting their sites but not citing them.<p>The reason is structural. LLMs parse raw HTML and often skip JavaScript-rendered content. Reviews inside Yotpo or Judge.me widgets? Invisible. Product data buried in React? Frequently misread or skipped.<p>So you can rank well on Google and still barely exist in AI answers.<p>A few numbers that changed my view:<p>80% of URLs cited by ChatGPT do not rank in Google\u2019s top 100 (Ahrefs)<p>ChatGPT referral traffic converts at 15.9% vs 1.76% for Google organic<p>AI referral traffic to US retail grew 4,700% YoY (Adobe, mid-2025)<p>We started building Mersel AI to address this. It adds a machine-readable layer on top of existing sites using structured data and server-side HTML. No visual changes. No redesign. We also write GEO-optimized content.<p>Early stage, a handful of paying brands, seeing 2 to 5x increases in AI citations in the first few weeks.<p>Curious if others here are seeing AI traffic behave differently from organic.","title":"Show HN: Mersel AI \u2013 we make websites readable by ChatGPT/Perplexity (GEO)","updated_at":"2026-03-05T23:34:56Z","url":"https://www.mersel.ai"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"iwillinc"},"story_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Hey HN,<p>My name is Ian; I run Gardener.nyc. We're a small technology studio with a focus on transparency and work/life sustainability.<p>I publish perennial reports outlining the growth of the business:\n<a href=\"https://www.perennial.report/\" rel=\"nofollow\">https://www.perennial.report/</a><p># Sprout:<p>I've been building marketing/ecomm websites for over a decade now, and have kept a starter that saves me hundreds of hours in the process. This starter has made me 2.2M in client revenue over the past 5 years running Gardener.<p>----<p># FAQs:<p>## Why are you building this?<p>People often ask me how I build websites, and I've never known how to encapculate all the knowledge into one place. This is a first attempt.<p>I built this for myself over the last 5 years of running Gardener. This exists as the current way all Gardener websites are made.<p>As I change/improve the way I build websites, sprout will always be updated to follow suit. Just pay once.<p>## What can I build with this?<p>This is primarily focused on ecomm, but you can build anything: marketing websites, Shopify sites, editorial platforms, apps(!), in-store pickup, hotel booking apps, portfolio websites, blogs, etc.<p>## Who uses sprout?<p>Kid Cudi, Cards Against Humanity, Kernel (by Chipotle), D.S. &amp; Durga, Beni Rugs, ...<p>## Can I sell this?<p>The license allows lifetime use/incorporation in all client and personal projects. You cannot resell this boilerplate as-is.<p>## When is it live?<p>It's already built! I just have to finish documentation around set up and we're good to go. Sign up for beta access and you'll know ASAP.<p>## What does it currently do?<p>Next 14 app directory, page transitions, Framer motion, Sanity, Tailwind integration, Klaviyo newsletter signup, Shopify storefront carts, multicurrency, modular page builder (Sanity presentation mode), collections and product pages, A/B testing products landings, vercel and netlify deployment, resusable components, ISR revalidation, cookie and promo banners, Next cache invalidation, server components, rich text with custom table blocks, images, Mux video, TS support, responsive lazy images, zustand integration, draft preview, sitemap builder, opengraph editor in CMS, 301/302 redirects inside CMS, GA4, FB tracking, fully baked sanity schema, ... so many more I'm forgetting!<p>## What is on the roadmap?<p>Essentially all of the things I've built for various clients: Headless and theme versions of account pages, headless <em>Yotpo</em> integration, multicurrency, multilanguage, headless ReCharge, etc."},"title":{"matchLevel":"none","matchedWords":[],"value":"Show HN: Sprout.store \u2013 a top shelf, battle-tested Next/Sanity/Shopify starter"},"url":{"matchLevel":"none","matchedWords":[],"value":"https://sprout.store"}},"_tags":["story","author_iwillinc","story_42250288","show_hn"],"author":"iwillinc","created_at":"2024-11-26T21:33:07Z","created_at_i":1732656787,"num_comments":0,"objectID":"42250288","points":1,"story_id":42250288,"story_text":"Hey HN,<p>My name is Ian; I run Gardener.nyc. We&#x27;re a small technology studio with a focus on transparency and work&#x2F;life sustainability.<p>I publish perennial reports outlining the growth of the business:\n<a href=\"https:&#x2F;&#x2F;www.perennial.report&#x2F;\" rel=\"nofollow\">https:&#x2F;&#x2F;www.perennial.report&#x2F;</a><p># Sprout:<p>I&#x27;ve been building marketing&#x2F;ecomm websites for over a decade now, and have kept a starter that saves me hundreds of hours in the process. This starter has made me 2.2M in client revenue over the past 5 years running Gardener.<p>----<p># FAQs:<p>## Why are you building this?<p>People often ask me how I build websites, and I&#x27;ve never known how to encapculate all the knowledge into one place. This is a first attempt.<p>I built this for myself over the last 5 years of running Gardener. This exists as the current way all Gardener websites are made.<p>As I change&#x2F;improve the way I build websites, sprout will always be updated to follow suit. Just pay once.<p>## What can I build with this?<p>This is primarily focused on ecomm, but you can build anything: marketing websites, Shopify sites, editorial platforms, apps(!), in-store pickup, hotel booking apps, portfolio websites, blogs, etc.<p>## Who uses sprout?<p>Kid Cudi, Cards Against Humanity, Kernel (by Chipotle), D.S. &amp; Durga, Beni Rugs, ...<p>## Can I sell this?<p>The license allows lifetime use&#x2F;incorporation in all client and personal projects. You cannot resell this boilerplate as-is.<p>## When is it live?<p>It&#x27;s already built! I just have to finish documentation around set up and we&#x27;re good to go. Sign up for beta access and you&#x27;ll know ASAP.<p>## What does it currently do?<p>Next 14 app directory, page transitions, Framer motion, Sanity, Tailwind integration, Klaviyo newsletter signup, Shopify storefront carts, multicurrency, modular page builder (Sanity presentation mode), collections and product pages, A&#x2F;B testing products landings, vercel and netlify deployment, resusable components, ISR revalidation, cookie and promo banners, Next cache invalidation, server components, rich text with custom table blocks, images, Mux video, TS support, responsive lazy images, zustand integration, draft preview, sitemap builder, opengraph editor in CMS, 301&#x2F;302 redirects inside CMS, GA4, FB tracking, fully baked sanity schema, ... so many more I&#x27;m forgetting!<p>## What is on the roadmap?<p>Essentially all of the things I&#x27;ve built for various clients: Headless and theme versions of account pages, headless Yotpo integration, multicurrency, multilanguage, headless ReCharge, etc.","title":"Show HN: Sprout.store \u2013 a top shelf, battle-tested Next/Sanity/Shopify starter","updated_at":"2025-04-10T21:58:35Z","url":"https://sprout.store"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"vccafe"},"story_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Tomer Targin, founder of <em>Yotpo</em>, draws the parallels between Rock Stars and Entrepreneurs. Worth a read."},"title":{"matchLevel":"none","matchedWords":[],"value":"Why are Entrepreneurs the new Rock Stars?"},"url":{"matchLevel":"none","matchedWords":[],"value":"http://www.vccafe.com/any-do/why-are-entrepreneurs-the-new-rock-stars-guest-post/"}},"_tags":["story","author_vccafe","story_2725863"],"author":"vccafe","created_at":"2011-07-04T08:45:51Z","created_at_i":1309769151,"num_comments":0,"objectID":"2725863","points":1,"story_id":2725863,"story_text":"Tomer Targin, founder of Yotpo, draws the parallels between Rock Stars and Entrepreneurs. Worth a read.","title":"Why are Entrepreneurs the new Rock Stars?","updated_at":"2024-09-19T17:48:40Z","url":"http://www.vccafe.com/any-do/why-are-entrepreneurs-the-new-rock-stars-guest-post/"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"ig1"},"comment_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"There's plenty of companies in the third-party on-site review space (TrustPilot, Feefo, <em>Yotpo</em>, etc.) - maybe you should look at how they work."},"story_title":{"matchLevel":"none","matchedWords":[],"value":"How can I pivot my startup?"},"story_url":{"matchLevel":"none","matchedWords":[],"value":""}},"_tags":["comment","author_ig1","story_7090754"],"author":"ig1","comment_text":"There&#x27;s plenty of companies in the third-party on-site review space (TrustPilot, Feefo, Yotpo, etc.) - maybe you should look at how they work.","created_at":"2014-01-20T19:01:45Z","created_at_i":1390244505,"objectID":"7091173","parent_id":7090754,"story_id":7090754,"story_title":"How can I pivot my startup?","story_url":"","updated_at":"2024-09-19T20:28:47Z"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"chickiebos"},"comment_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"Location: Memphis, TN (US)<p>Remote: Yes (US)<p>Willing to Relocate: No<p>deleted<p>Technologies: Shopify, BigCommerce, Magento, WordPress, Amazon Seller Central, Amazon Vendor Central, Jira, Monday.com, Asana, Recharge, Google Analytics, Hotjar (A/B Testing), AI, HTML, CSS, <em>Yotpo</em>, SharePoint, Helium 10, SEMRush, NetSuite, Salsify, Google Workspace, Microsoft Excel, Slack, Canva, etc.<p>Email: deleted<p>Well-balanced &quot;Jill of All Trades&quot; Ecommerce Marketing / Website Marketing professional with a track record of doubling conversion rates in 6-12 months and helping startups make a profit--not just bring in revenue. Startup experience includes telehealth brands Nurx and Thirty Madison, where my product/service-line launches, SEO, testing, CRO and collaboration skills led Nurx to its first profitable year as a startup in 2022 (launched in 2015, I joined in Sept. 2021). Additional startup experience includes the ecommerce agency SuperOrdinary, where I strategized and implemented data-driven optimizations for 19 brands on Amazon. I managed mostly beauty/skincare brands, such as Tower 28, Erno Laszlo, Shani Darden, Nailboo, The Inkey List and Archipelago Botanicals. However, I also worked very closely with GE Lighting on its Amazon and website optimizations.<p>After taking a [physical] health-related break, I am ready to help yet another startup reach new heights--preferably in healthcare/health &amp; wellness, sports, entertainment or technology, but I'm open to all interest, LinkedIn connections and referrals!"},"story_title":{"matchLevel":"none","matchedWords":[],"value":"Ask HN: Who wants to be hired? (May 2026)"}},"_tags":["comment","author_chickiebos","story_47975570"],"author":"chickiebos","comment_text":"Location: Memphis, TN (US)<p>Remote: Yes (US)<p>Willing to Relocate: No<p>deleted<p>Technologies: Shopify, BigCommerce, Magento, WordPress, Amazon Seller Central, Amazon Vendor Central, Jira, Monday.com, Asana, Recharge, Google Analytics, Hotjar (A&#x2F;B Testing), AI, HTML, CSS, Yotpo, SharePoint, Helium 10, SEMRush, NetSuite, Salsify, Google Workspace, Microsoft Excel, Slack, Canva, etc.<p>Email: deleted<p>Well-balanced &quot;Jill of All Trades&quot; Ecommerce Marketing &#x2F; Website Marketing professional with a track record of doubling conversion rates in 6-12 months and helping startups make a profit--not just bring in revenue. Startup experience includes telehealth brands Nurx and Thirty Madison, where my product&#x2F;service-line launches, SEO, testing, CRO and collaboration skills led Nurx to its first profitable year as a startup in 2022 (launched in 2015, I joined in Sept. 2021). Additional startup experience includes the ecommerce agency SuperOrdinary, where I strategized and implemented data-driven optimizations for 19 brands on Amazon. I managed mostly beauty&#x2F;skincare brands, such as Tower 28, Erno Laszlo, Shani Darden, Nailboo, The Inkey List and Archipelago Botanicals. However, I also worked very closely with GE Lighting on its Amazon and website optimizations.<p>After taking a [physical] health-related break, I am ready to help yet another startup reach new heights--preferably in healthcare&#x2F;health &amp; wellness, sports, entertainment or technology, but I&#x27;m open to all interest, LinkedIn connections and referrals!","created_at":"2026-05-02T05:13:23Z","created_at_i":1777698803,"objectID":"47983519","parent_id":47975570,"story_id":47975570,"story_title":"Ask HN: Who wants to be hired? (May 2026)","updated_at":"2026-07-08T16:59:26Z"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"aerosmile"},"comment_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"People are comparing Trustpilot to Yelp, but having worked with both I can tell you that Trustpilot is far more evil for one simple reason:<p><pre><code>  Trustpilot optimizes their SEO to rank for search terms that include the &quot;negative review&quot; phrase.\n</code></pre>\nYou can see that quite plainly both in their source code (search for &quot;negative&quot;) or empirically by observing their rankings for &quot;[company name] reviews&quot; vs &quot;[company name] negative reviews.&quot; I'll let your mind extrapolate from here all the fun powerplay scenarios that result from this company strategically positioning itself to be the magnet for all your most vocal haters.<p>Once Trustpilot has your profile up on their site, they will quickly start ranking for the &quot;negative&quot; phrase. You will be tempted to squash down those negative reviews by redirecting your positive reviews there, which will then also give them higher ranking for all of your review-related phrases - including the negative one. At this point you're locked in - without your intervention, your average rating on Trustpilot will always be lower than on any other service, and in order to counterbalance that, you will be helping Trustpilot's SEO more than any other service. Game set match.<p>What to do? I would suggest four main principles:<p>1. They will eventually get your profile, you cannot escape that. But what you can do is create a profile yourself that will be crippled in SEO (eg: wrong TLD, or slight mispelling, perhaps an extra word, etc). You might have to take several swings at this, but the goal would be to come up with a name for your company that i) ranks for your correctly spelled name in their internal search, but ii) is not competitive in the global SEO race with other companies that have your correct spelling.<p>2. Pick a different review service that's more honest and will work with you on a good faith basis. I found the BBB to be the most business-friendly of all of them (a bit surprising, I know). They just simply don't operate as a VC-run business that has to grow fast at all costs, and as a result, they won't turn on your like other services do (eg: it's in the services' interest to keep the content on the site, and the BBB will take things down more aggressively than any other service I know). Once you pick your canonical 3rd party review service, make them the #1 in SEO for your name by ensuring that they always have an order of magnitude more content than any other service.<p>3. You might be pressured to send content to Trustpilot to make up for the bad reviews. Do as little of that as possible, and each time you do that, send 10x more content to your chosen service.<p>4. Some people (usually those meaning to inflict the most harm) will always choose to leave their 1-star reviews on an external site so that they cannot be taken down. But you can definitely lower that volume by making it exceptionally easy for people to leave a review on your own site. That approach is far more favorable because you have a lot more options to turn the sentiment of the reviewer from negative to positive (assuming you're willing to do some custom coding). You'll still need a 3rd party review service (eg: <em>Yotpo</em>) so that your ratings can show up in Google Shopping etc, but you can collect those by sending all your purchasers that standard &quot;review your purchase&quot; email. If they leave a bad review using that service, you'll have the full context and will be able to react accordingly. Apart from that email, make sure that people can leave a review on your site without having to verify their purchase. In my experience, a substantial portion of customers doesn't realize why unverified reviews are discouraged and often not even available, which drives them to Trustpilot. So regardless if you're using <em>Yotpo</em> or some other service (most of which don't allow unverified reviews), make sure that a customer can click on a &quot;review this product&quot; button right on your site. I'll let you figure out 1) how to make this happen, and 2) what to do if in that case someone selects a 1-star review (hint: put your best foot forward right then and there)."},"story_title":{"matchLevel":"none","matchedWords":[],"value":"How Trustpilot Extorts Businesses"},"story_url":{"matchLevel":"none","matchedWords":[],"value":"https://medium.com/@ryanbadger/how-trustpilot-extorts-businesses-91ca4b6a6f62"}},"_tags":["comment","author_aerosmile","story_31723751"],"author":"aerosmile","comment_text":"People are comparing Trustpilot to Yelp, but having worked with both I can tell you that Trustpilot is far more evil for one simple reason:<p><pre><code>  Trustpilot optimizes their SEO to rank for search terms that include the &quot;negative review&quot; phrase.\n</code></pre>\nYou can see that quite plainly both in their source code (search for &quot;negative&quot;) or empirically by observing their rankings for &quot;[company name] reviews&quot; vs &quot;[company name] negative reviews.&quot; I&#x27;ll let your mind extrapolate from here all the fun powerplay scenarios that result from this company strategically positioning itself to be the magnet for all your most vocal haters.<p>Once Trustpilot has your profile up on their site, they will quickly start ranking for the &quot;negative&quot; phrase. You will be tempted to squash down those negative reviews by redirecting your positive reviews there, which will then also give them higher ranking for all of your review-related phrases - including the negative one. At this point you&#x27;re locked in - without your intervention, your average rating on Trustpilot will always be lower than on any other service, and in order to counterbalance that, you will be helping Trustpilot&#x27;s SEO more than any other service. Game set match.<p>What to do? I would suggest four main principles:<p>1. They will eventually get your profile, you cannot escape that. But what you can do is create a profile yourself that will be crippled in SEO (eg: wrong TLD, or slight mispelling, perhaps an extra word, etc). You might have to take several swings at this, but the goal would be to come up with a name for your company that i) ranks for your correctly spelled name in their internal search, but ii) is not competitive in the global SEO race with other companies that have your correct spelling.<p>2. Pick a different review service that&#x27;s more honest and will work with you on a good faith basis. I found the BBB to be the most business-friendly of all of them (a bit surprising, I know). They just simply don&#x27;t operate as a VC-run business that has to grow fast at all costs, and as a result, they won&#x27;t turn on your like other services do (eg: it&#x27;s in the services&#x27; interest to keep the content on the site, and the BBB will take things down more aggressively than any other service I know). Once you pick your canonical 3rd party review service, make them the #1 in SEO for your name by ensuring that they always have an order of magnitude more content than any other service.<p>3. You might be pressured to send content to Trustpilot to make up for the bad reviews. Do as little of that as possible, and each time you do that, send 10x more content to your chosen service.<p>4. Some people (usually those meaning to inflict the most harm) will always choose to leave their 1-star reviews on an external site so that they cannot be taken down. But you can definitely lower that volume by making it exceptionally easy for people to leave a review on your own site. That approach is far more favorable because you have a lot more options to turn the sentiment of the reviewer from negative to positive (assuming you&#x27;re willing to do some custom coding). You&#x27;ll still need a 3rd party review service (eg: Yotpo) so that your ratings can show up in Google Shopping etc, but you can collect those by sending all your purchasers that standard &quot;review your purchase&quot; email. If they leave a bad review using that service, you&#x27;ll have the full context and will be able to react accordingly. Apart from that email, make sure that people can leave a review on your site without having to verify their purchase. In my experience, a substantial portion of customers doesn&#x27;t realize why unverified reviews are discouraged and often not even available, which drives them to Trustpilot. So regardless if you&#x27;re using Yotpo or some other service (most of which don&#x27;t allow unverified reviews), make sure that a customer can click on a &quot;review this product&quot; button right on your site. I&#x27;ll let you figure out 1) how to make this happen, and 2) what to do if in that case someone selects a 1-star review (hint: put your best foot forward right then and there).","created_at":"2022-06-13T18:13:39Z","created_at_i":1655144019,"objectID":"31729224","parent_id":31723751,"story_id":31723751,"story_title":"How Trustpilot Extorts Businesses","story_url":"https://medium.com/@ryanbadger/how-trustpilot-extorts-businesses-91ca4b6a6f62","updated_at":"2024-09-20T11:19:26Z"},{"_highlightResult":{"author":{"matchLevel":"none","matchedWords":[],"value":"demadog"},"comment_text":{"fullyHighlighted":false,"matchLevel":"full","matchedWords":["yotpo"],"value":"If you were to take what you\u2019re doing now and make it very simple but very broad, what could it be?<p>Example: Airtable is a database anyone can use.<p>Cloudflare protects any website from ddos.<p><em>Yotpo</em> is a reviews plugin for Shopify.<p>If you were to make your thing very consumerized, or prosumer B2B what is 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